Traffic by Channel You can measure your traffic by channel by using tools like BuzzSumo and others. This way, you can know where your traffic is coming from. Increased engagement means that your topic resonates with your targeted audience. Low engagement means your topic needs improvements. Direct Response Metrics Measure how your customers and followers […]
Steadily carving its path to becoming a whopping $8-billion industry this year, influencer marketing is here to stay. So much so that skeptics who initially denied the growth of influencer marketing are now agreeing to the massive jump and success of this market. It is, in fact, predicted to jump up to $10 billion by […]
We’re now going to talk results, accompanied by important numbers and figures. Influencer marketing was such a big hit last year among all startups and small companies that around 90% of marketing agencies gave thumbs up to this brilliant marketing strategy. If you’re just getting into a business and planning to promote it on Instagram, […]
Now that we have seen who influencers are, how they can make a positive impact on your brand, and how the term “influencer marketing” came into being, let’s take a step-by-step look at the marketing process involving them. What Is Influencer Marketing? To put it simply, influencer marketing involves associating your brand with suitable social […]
Recently, the term “influencer marketing” has gone viral. Considered to be one of the primary marketing strategies in today’s social media scenarios, influencers are being hired on a massive scale to promote brands and drive sales. To begin with, the impact of influencers and influencer marketing wasn’t so obvious. As more people joined social media […]
With the wide range of social media platforms available today, it is understandable to be confused about which one would be the best for your business. After all, there are budget restrictions and tight schedules to adhere to, and you cannot dedicate and distribute equal amounts of your time to every social media platform there […]
Social media can be a very effective tool for marketing, but you need to have a strong social media presence. To do that, you need not only to understand your audience and what appeals to them but also who your target audience is, what makes them unique, and how to appeal to a specific niche […]
Social media is constantly changing; just when you think you have got it all figured out, the platforms update their algorithms, and you are back to square one. That is why you must stay up to date, always be on the lookout for new pieces of information you can implement, and be willing to test […]
Influencer marketing is a great marketing tool for your business due to its extreme effectiveness. Not only have 86 percent of marketers been actively using influencer marketing, but also the number of Google searches for “influencer marketing” has increased by 1,500 percent over the past three years. The reason why influencer marketing has become imperative for […]
92% of marketers would now consider contents as real corporate assets (at least according to the Content Management & Strategy insights). Brand contents, however, require time, dedication, a solid plan and as much flexibility and availability to change the formula to which it was thought. When it comes to content marketing errors and strategies that […]
