When it comes to Facebook, one thing I always encourage my small business clients to do is not just post their products, but post content that their customers and potential customers are interested in so they will “like” or share it (which means you then get seen by your followers’ followers). Here are some good examples of content that gets attention:
Post Seasonal Content
Take advantage of every holiday and event because this content is always popular on social media, especially for likes and shares. The Gretest is an amazing textile shop on Etsy, and she makes a variety of products including throw pillows. I love this graphic she posted on her Facebook page simply to wish everyone a Happy New Year. Plus, she can reuse to wish a Happy Spring, Happy Mother’s Day, Happy Fourth of July, etc.
Post Content Relevant to What You Sell
Queen of De Tile is a shop selling beautiful ceramic tile drink coasters. So I recommended that she post a new drink recipe daily (alcoholic, non-alcoholic, coffee-related, etc.) to her Facebook page because recipes always do well on social media, and it relates back nicely to what she sells.
Post Mood Boards That Include Your Products
Mood or inspiration boards are essentially pictorials that can showcase your products, without looking it looking like that is what you are doing, and they get a lot of likes and shares. Maslinda Designs is an Etsy shop selling fashion accessories, and she posted this fashion inspiration board incorporating one of her bags. If you make the boards timely, is a great way to capitalize on trending topics. For example, “My Coachella Outfit” “What to Wear to Watch Fourth of July Fireworks”, “Great Holiday Gift Ideas for a Dog Lover”, etc. (Make sure your shop url is on it!)