Actually, Facebook Insights is an incredibly useful tool for determining the proper direction and performance of your brand’s Facebook profile. Want more facebook post likes? There are many useful metrics within Facebook Insights and some that you should entirely ignore.
Here are the three I’ve found to be the most important to watch:
1. Per-Post Engagement
The Post engagement metric tells you the number of people who have interacted with (Liked, Commented or Shared) one of your Posts. It also identifies Post Clicks, but your CTR (see below) covers this variable far more effectively.
2. People Engaged
The Engagement Demographic graph tells you the age and gender of the Facebook users who engaged with your Posts.
3. Post Click-Through-Rates (CTR)
CTR is the number of Facebook users who clicked on your Post or Ad (not including Likes, Shares or Comments)
Why you Should Watch it:
While it’s important to know the Engagement of your Posts, your bottom line is knowing how many people were interested in your content enough to act on your Calls-to-Action.
View the rest of the post here: The Science of Keeping your Facebook Fans Engaged