Influencer marketing is useful to increase Instagram followers.
In addition to increasing the number of followers, these studies raise brand and product awareness and help reach new target audiences.
Increase Instagram Followers
To increase the Instagram follower with Influencer marketing, you need to pay attention to several issues and take the right steps.
Things to consider when choosing Influencer accounts
Before you do Influencer marketing studies, you need to go over some important points. These elements will make your work more efficient:
You should investigate what kind of target audience the Influencer account you will work with, who follows this account, and who will reach the work you will do.
Contents of shares:
You should also have information about the content of the posts made by these accounts and the subject of them. Whether the shares here are suitable for your brand’s image and culture is also essential for your brand image.
The number of followers:
You should also consider the number of followers of the account you will work with. A large number of followers can cause these accounts to ask for higher budgets from you. However, working with large accounts may not always bring you the results you expect. For this reason, you need to find the accounts that will provide you the most recycling rather than the number of followers.
The companies that he worked within these accounts before:
Since these accounts will have worked with other brands previously, you should also ask who these brands are. It would not be unethical if they worked with your competitor companies; it will also create confusion among its followers. This may cause you not to get the results you want.
Working with large Influencer accounts
It is essential to work with different accounts and choose the right accounts for your brand to increase Instagram followers. At this point, you can choose to work with large accounts with many followers. As we mentioned above, large accounts can demand higher budgets in the works as their number of followers, and interaction rates are high.
When you work with large accounts, the shares will reach a wider audience, and the interaction rate in the shares will be high. This does not mean that you will get the results you want. Not all followers may be interested in your products or services, as large accounts will have a large audience. At this point, your recycling rates may decrease.
If your marketing budget is not high to increase Instagram followers and you are not sure about the recycling you will receive from the collaborations you will do with these accounts, it would be correct to proceed with other alternatives.
Working with Micro (Small) Influencer accounts
Another method to increase Instagram followers is to work with micro, small Influencer accounts. Since smaller accounts reach a niche audience, your recycles are more likely to increase.
Micro accounts will also make lower demands on the budget. Especially when you work with micro accounts that focus on a particular niche, you will have the opportunity to reach a relevant audience directly, and you can both increase your recycling and increase your Instagram followers.
Micro accounts can be considered as an excellent method, especially for those who have a low marketing budget but want to increase their Instagram followers.
Recycling and followers to be gained from micro accounts may be more ethical than large accounts. The reason for this is that a niche target audience is reached, and it will provide more access to people related to the brand and products.