Your Facebook page is ready, and now you’re thinking of the best ways to optimize it to increase engagement and meet advertising objectives or goals. Doing the following will help you optimize your page.
Add a Pinned Post on Your Page
A Pinned Post should be added at the top of your Facebook page, under your cover photo. It can show your visitors important information such as top content or promotions. The position of a pinned post makes it be seen by your visitors and entices them to engage with it. To pin a post on your page, click the ellipsis on the post you want to use and find “Pin to Top of Page” on the drop-down menu that will pop up. A blue icon will appear on its top-right corner to show that your post has been pinned.
Make Good Use of Additional Tabs
There are tabs on the top-left side of your page where you’ll find photos and the “About” section. Make your page unique by adding other tabs that will leave your users with an unforgettable experience. You can use the help of a developer to create custom tabs if you have over 2,000 people following you. If you don’t have 2,000 followers, we can help you to get more facebook followers.
Add a Call-to-Action (CTA) Button
Lots of people will visit your page for different reasons, and providing them all with the necessary information might become cumbersome. You need to add the Facebook’s built-in call-to-action (CTA) button then to give visitors instructions on what they can do with your offerings. E.g., Download, Shop Now, Sign Up, Watch the video, Learn More, and so on.
To add your CTA button, select the “Edit” button on your Facebook page and look for the action phrase that you’d like to use. Choose the particular message that you want to appear on the button as well. Click “Next” to see other options that you may need to decide on. Click “Finish” once you’re done, and your CTA will appear on your Facebook page.
Monitor and Improve Your Page Insights
Your Page Insights will help you gather more information on how your followers interact with the content you publish, as well as your page’s performance as a whole. You will be able to see the number of people who click on your CTA button, address, website or phone number. When you have access to this data, you’ll be able to work towards satisfying the needs of more subscribers.
Add a Link to Your Facebook Page at the Bottom of Your Blog Post
The link you add at the bottom of your blog post is called a backlink. It gives your Facebook page more credibility and may help optimize your search engine rankings. To create a backlink, paste the link to your page at the end of the website or article. Permit others to include your URL when sharing your posts to increase your visitor count as well.
Like Pages That are Relevant to Your Business
When you like pages that share the same location as your physical store or other products related to yours (not your competitors please!), you tend to help build a community and provide your audience with additional stuff they may need. For instance, you can invite your followers to like a make-up training tutorial page by featuring the shop on yours. You can also highlight a paint shop near you as a professional painter. To do this, click the three dots below your cover photo, select “Like as Your Page” to like the other business, and submit.
Check Your Settings Again
You should check your settings regularly, especially when the number of your followers increase, and you know if you need to adjust your preferences and requirements. Your settings should be optimized based on how you wish to interact with them. You can choose an administrator aside from yourself who can manage your Facebook Page.