Want to increase the size of your Facebook community?
Want to avoid costly Facebook ads?
When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising.
In this article you’ll discover three ways to grow your Facebook fan base without ads.
|Curate content for similar pages to get noticed by their fans.
|Make a list of Facebook pages that share your target audience. Track responses on a spreadsheet.
|Promotional swaps between pages are an effective way to get new fans
I first heard about this technique from Neil Patel on a content hackathon. He praised this technique as the one he used to grow his Facebook page for his new experiment, Nutritious Living. Using this concept, pages have received great initial results: 1,200 new likes in less than two weeks.
Note: For this concept to work, it’s good to start with 3,000 to 4,000 likes on your Facebook page. If your page is still light on fans, you may want to reach out to your email list or consider doing an inexpensive Facebook advertising campaign to increase your facebook page likes.
#3: Conduct Q&A Sessions With a Twist
Once Facebook introduced the Reply option, conducting a Q&A became a little more interesting.
Invite different experts in your field to answer questions on your Facebook page and rally users to show up and ask questions in real time. Fans can ask questions and interviewees can respond inline, making the Q&A easy to follow.
|Give your fans the opportunity to get answers to questions from experts. Image: Shutterstock
The get the most traction for an expert interview, don’t rely solely on promoting it through status updates, although you should do that too. Create a Facebook event. It’s easier and more natural for Facebook users to share and invite friends to an event they find exciting or interesting.
First, send out a request to an expert or a celebrity in your field. Ask if he or she is interested in participating in a Facebook Q&A on your page.
Here’s a sample letter to adapt for your Q&A requests.
Subject line: Live Q and A on our Facebook Page
Hi (expert’s name),
How are you?
I’m a huge fan of (blog). I really enjoyed your article about (article topic + link). I especially liked your thoughts on (narrow topic).
I’m (name of your company)’s head of marketing, and as a part of that, I run all of the company’s content marketing and social media efforts.
As part of our Facebook strategy, we host one industry expert a month for a live Q and A at a specific time and date on our Facebook page. Our fans can participate in the event and ask their favorite experts questions to learn how to be better at what they do.
I’m reaching out to you because I would love to have you on our Facebook Q and A session next month.
There are no preparations needed on your part, and although you’re welcome to share the event, we’ll do most of the promotion. You simply need to show up on the set date and time and answer questions for 45 minutes.
What do you say?
I know you’re very busy, but we’d love it if you can make time for a quick Q and A.
Once you have your guest secured, create an event and start promoting it to your fans. As part of the invite, ask people to like your Facebook page and share the event.
|Create a public event for your expert interview.
Announce the event on your Facebook page. Include a link and pin it to top of your page. For extra impact, update your page’s cover photo with a graphic of your guest and event details.
Promote the event on Facebook and other social networks, send it to your email list and promote it through relevant Facebook groups. Unless it’s your own Facebook group, check the guidelines or ask permission before posting.
While there’s no one magic way to increase the number of organic likes to your Facebook page, there are plenty of tactics you can try to grow your audience.
Just have patience and apply these techniques to your Facebook marketing plan. The fans will follow.