How important is the Internet to enterprises today?
Do you have a website?
Do you engage and communicate with customers online?
If you are yet to fully embrace the world of digital promotion, then you are missing out. Think about this for a moment. The initial forms of the internet were created in the 1970s and 1980s. It was commercialized as the forerunner to what we see today in the mid-1990s.
For any young adult who is in college, the internet and technology is a natural part of their lives. They use it to communicate with each other, organize their daily lives and source information from it.
For this generation, if you are not on the web and proactively using it to engage with your customers, then you don’t exist.
The internet has so much potential to impact on your business, like for example the modern techniques of websites, video and social media.
Can I Do This Myself?
Can you create your own social media campaigns, banners or websites? The answer is YES for most activities. The skills needed to create a WordPress based website for example are relatively easy for the average person to learn. It will take time, but you can learn it if you want!
More complex tasks such as creating advertising banners to display around the web are harder. As with designing a brochure, it is best left up to someone who is a professional. You can of course learn how to do this too. But as we have pointed out, it becomes an opportunity cost.