Who doesn’t love a good hashtag?
What started on Twitter has migrated to Instagram, and it really helps you get found. On Instagram though, some people can really get carried away with their hashtags.
Every social media platform has its own unspoken guidelines for hashtags – obviously on Twitter it’s limited because of the character count, and Facebook doesn’t really have a hashtag culture.
However, Instagram embraces hashtags, so you can use them to your heart’s content. Just remember that as a business, you should choose your hashtags wisely.
Hashtags are vital in a marketing campaign
Hashtags are vital in a marketing campaign as they will help you really expand your reach, even to those who aren’t already in your community of followers. It will also make it easier for you to track how people are engaging with your brand, especially if you have hashtags customized for your company.
For these reasons, it is prudent for you to look at what hashtags are currently being used and what new ones you should create. One way to find out this information is to look at search tools for hashtags. Some of these hashtag tools include:
Free/Fee versions. This tool has lots of value. You can see the performance of a hashtag and much more; for example, you can see the influencers who use it and whether the sentiment about it is positive or negative.
Free! One of the great features of this tool is that it will go over the hashtags you have used in Twitter and tell you whether they are overused or unlikely to be seen. Obviously, you won’t use this tool for a new Instagram campaign.
Free/Fee versions. What’s so useful about this tool is that you can build tagboards that display specific hashtags, making it easy to see what’s happening.
Check these out to see how helpful it can be to analyze and evaluate your hashtags.